No time for Instagram?
Just posting photos?
Not being found for your services?
DMs silent?
Sound familiar?
Instagram in 2026 is not the same as it was in 2021. Posting the odd photo no longer has the impact it had before and content is now heavily focused on reels, hooks and keywords.Word of mouth is still powerful but 73% of home owners are now searching for your business on social media, even after a recommendation. (source: Direct Line Group 2023)This is where I can help. I work with trades who just don't have the time to learn video editing or SEO (Search Engine Optimisation). My clients find themselves booked out a year ahead through consistent, engaging content on Instagram and Facebook.
Request a free profile check
Send me your Instagram handle and I'll take a look.
I offer Instagram Audits, Profile Tidy Ups and Retainers for longer term investment.
The Problem
Why most trade Instagram accounts don't get enquiries
Instagram in 2026 isn't the same platform it was five years ago. Most trades are still posting like it is. Photos with no captions, no reels, no strategy and wondering why nothing's getting seen.Most trades do great work but their Instagram doesn't show it.
❌ Bio that tells you nothing
❌ Grid that looks like a camera roll
❌ No explanation of services
❌ No clear next step for visitors
❌ Nothing that builds trust before contact
If someone lands on your profile and can't figure out what you do in five seconds, they're gone.
The Fix
The Tidy Audit | From £295
This is where we start. Through an audit we will find out what content brings in views, who follows and how this converts into enquiries. I can also include a mini strategy if requested. (POA)
✅ Client questionnaire
✅ 1:1 Call
✅ Optional Mini Strategy (POA)
The Tidy Up | From £495
A proper foundation, done for you. This includes SEO-written captions so your content gets found, Reel covers and hooks that stop the scroll and carousel storytelling that keeps people engaged from first post to enquiry.
✅ Bio rewritten for search and clarity
✅ Profile positioning that attracts better clients
✅ 3 strategic pinned posts that do the selling for you
✅ Captions and covers that are search optimised
What happens after?
Want Instagram working in the background every month?
After The Tidy Up, some clients want to keep the momentum going. That's where the retainer comes in. I handle your content so you don't have to think about it.
🌟 Monthly content planning around your projects (*min 3 month contract)
🌟 Reels and carousels created from your work
🌟 Search optimised captions and reel covers written and scheduled
🌟 Consistency without you having to learn video editing.
Reels get your work in front of people who've never heard of you. Carousels keep them there. I've taken profiles from a few hundred reel views to over 11,000 by understanding what the platform actually rewards right now.
Need proper photos or video too? I can organise on-site photography and videography for trades who want the full picture. (POA and within North Cardiff only)
Testimonials
"These stats all look great, you are making the clips I send over look fantastic and I have had many comments on how good my instagram page looks from friends and fellow trades."
FAQs
Q: Do I need loads of professional photos?
A: No. I can work with your existing content but if you're based in North Cardiff, I offer photography and videography days if required.Q: I’m not a tradesperson but can we still work together?
A: If you’re a Cardiff business that makes, builds or creates something real, absolutely. I love helping creative, hands-on businesses tell their story online.Q: Do you only manage Instagram?
A: Yes, I mostly manage Instagram and can cross-post to Facebook if required. Instagram is my main platform because it's tailored to lifestyle content (home aspiration ideas) and works best for short-form video. I can also share your content to YouTube on a retainer plan but I don’t currently manage TikTok.
Q: Does it matter what type of content I post?
A: Yes, a lot. Reels reach people who don't follow you yet. Carousels keep people on your page longer. Plain photos with no caption strategy barely get seen. Knowing which to use and when is important in reaching your ideal clients.Q: Do I need to worry about SEO on Instagram?
A: More than most people realise. Instagram is increasingly being used as a search engine. The right words in your bio, captions and reel covers can get your content found by people actively looking for your trade in your area.Q: How long does The Tidy Audit take?
A: As soon as you complete the questionnaire, I'll create the audit results and we'll discuss it on a call within two weeks.Q: How long does The Tidy Up take?
A: The Tidy Up is typically turned around within two weeks of getting started.
Ready to sort your socials?
Hi I'm Nic
...and I work with trade businesses to make their Instagram reflect the quality of their work. I'm not an agency. It's just me, which means your project gets proper attention.I'm a professional digital marketer who has worked with vehicle trades, corporate aviation firms, design agencies and large scale event industries for over 15 years.I only work with a small number of trades at a time. If you're serious about getting your Instagram working for you, fill in the form opposite and I'll come back to you within 24 hours.
Photography by © Tidy Socials
Request a free profile check
Send me your Instagram handle and I'll take a look.
I offer Instagram Audits, Profile Tidy Ups and Retainers for longer term investment.